Detail 1

A versatile marketer with experience building brands through traditional and digital marketing strategy, creating social and web infrastructure for company from the ground up. Expertise in creation and execution of marketing communications, brand messaging, project management and B2B marketing. Particular expertise in trade show management while partnering closely with sales and outside agencies to ensure maximum ROI.

Detail 2

Wilmad-LabGlass / SP Scienceware   2016 - present

A hand-crafted Laboratory Glassware and NMR tube manufacturer for nearly 100 years.

Brand Manager         10/2016 - Present

Managed all aspects of brand identity and company vision for marketing projects including distribution channels, trade shows, budgets, advertising, website development and content creation. Worked in conjunction with product management and sales team on new product launches and maintaining product offerings across all sales channels. 

ACCOMPLISHMENTS

• Successfully launched a new website highlighting OEM custom manufacturing capabilities. The website supplied customers with an easy to use sourcing portal and increased visibility of manufacturing capabilities through SEO driven content and coinciding Google Adwords campaigns allowing for increased sales in the OEM and custom manufacturing segment.  
• Created and executed an initiative to add products and content across major distribution channels such as Amazon, Cole-Parmer, Fisher Scientific, VWR, GovSci, & Thomas Scientific. Increasing visibility of the brand and driving sales across distribution channels. 
• Organized marketing materials through digital document management andphysical inventorying of materials. This allowed for faster distribution of both digital & physical marketing materials to distributors, sales reps, and customers. 
• Created a cohesive and inviting look and feel to outdated trade show displays. This included both the trade show booth and product displays that are now organized to give attendees a broader look at product offering while decreasing booth clutter.  The new style of display increased booth traffic and leads by 30%.   

Detail 3

Fisnar inc. / Ellsworth Adhesives Corp.   2006 - 2016

A market leader in manufacturing equipment and robotics with an expertise in adhesive dispensing.

MARKETING & Graphics Lead         10/2010 - 10/2016

Reported directly to division President, managed and planned all aspects of marketing including budget development, web and print advertising, marketing materials and strategy, global product launches, and had dotted line project management of the sales team. Led cross functional teams on new business development ventures. 

ACCOMPLISHMENTS

• Successfully managed the launch of a new website with capabilities of expansion at little to no future cost. Website contained SEO driven content that allowed for an increase in natural google ranking by 2 to 3 pages. 
• Managed agency partnerships in the creation of a new trade show booth. The improved booth allowed for a larger product presence at shows driving greater customer interaction, resulting in increased trade show leads by 40%.
• Planned, created, and executed an ongoing strategy for a solutions driven blog, e-mail, and social media agenda. Blog and Social media content drove an increase of web traffic by 10%.
• Developed new product launch guidelines to improve cross functional linkage and communication while driving team accountability across all departments. This created a consistent go to market strategy that resulted in increased marketing presence and exposure by 28%.
• Implemented a monthly marketing performance analysis that ultimately surfaced wasteful spending that was redeployed to other marketing efforts.
• Led Search Engine Optimization project that grew organic ranking and allowed for a decreased need of paid search advertisements by $10,000 annually while increasing site visits.